BUAD 332 : Distribution of Games

The role of a publisher in the games industry is to ensure that a game can get in front of its audience successfully. To do that, a publisher must consider a variety of distribution strategies and channels. This course explains the role of a publisher in-game distribution and details the various channels by which a game can be distributed.

Offered every semester via Rize Consortium.

BUAD 230
MKTG 343


ProgramCreditsSemester Offered

Business Administration

3Fall, Spring