SWAU student digital marketing business administration at Pechero Hall II

Digital Marketing

Dive deep within the digital elements of a marketing degree? In the 2020s, digital marketing strategy is key to business success. 

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Digital Marketing


B.B.A. Digital Marketing


Business Core Courses

ITEM #

TITLE

CREDITS


ACCT 211

Accounting Principles I

3


ACCT 212

Accounting Principles II

3


BUAD 202

Introduction to Contemporary Business

3


BUAD 211

Profiles of Entrepreneurship

3


BUAD 270

Management Information Systems

3


BUAD 275

Introduction to Data Analytics

3


BUAD 301

Principles of Management

3


BUAD 311

Business Law

3


BUAD 460

Ethics and Business Social Responsibility

3



BUAD 472

Business Policies and Strategies

3


ECON 211

Macroeconomics

3


ECON 212

Microeconomics

3


FNCE 321

Business Finance

3


IBUS 319

International Business

3


MKTG 343

Principles of Marketing

3


Sub-Total Credits

48

Accounting Concentration

ITEM #

TITLE

CREDITS


ACCT 315

Intermediate Accounting I

4


ACCT 316

Intermediate Accounting II

4


Sub-Total Credits

8

Cognate Requirements

ITEM #

TITLE

CREDITS


COMM 111

Speech

3


CSIS 106

Comprehensive Spreadsheets

3


MATH 141

Introduction to Probability and Statistics

3


Sub-Total Credits

9

Total Credits

65

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