Explore the dynamic world of advertising and public relations with our Bachelor of Science (BS) and Bachelor of Arts (BA) in Communication with an Emphasis in Advertising & Public Relations, and a Minor in Communication.

Program Overview

Students pursuing our Advertising and Public Relations (PR) Emphasis will receive the tools needed to develop integrated, data-driven strategies that enable them to advance the entities they serve. Including courses in both communication and business, the program at Southwestern Adventist University equips students with practical experience in creating engaging digital and print media, rich audio and video content, and managing teams in corporate and professional settings.

Career Opportunities

Our program provides unique access for future media specialists and prepares students for a career as a:

• Account executive
• Public relations director
• Copywriter
• Marketing coordinator
• Media buyer
• Spokesperson

U.S. News & World Report ranked PR as the No. 3 best creative and media job in the country. The U.S. Bureau of Labor Statistics projects employment for public relations specialists will grow 6 percent by the year 2024, and PR is also becoming more integrated and relevant to marketing efforts, which opens even more employment and growth opportunities.

Curriculum and Courses

The Advertising and Public Relations program offers a robust curriculum that blends theoretical knowledge with practical application. Courses include communication strategies, media planning, business principles, digital content creation, and public relations tactics. Students engage in hands-on projects and internships to gain real-world experience and build a professional portfolio.

Admissions Requirements

Join our Advertising and Public Relations program. Applicants must meet the general university admission criteria. For specific details and to apply, please visit our Admissions Page.

Faculty Information

Our Advertising and Public Relations faculty are experienced professionals dedicated to student success. They bring a wealth of knowledge and practical experience to the classroom, ensuring students receive a top-notch education.

Dr. Richard Hadley, Communication Department Chair
Prof. Alison Hill, Associate Professor
Prof. Licci Zemleduch, Associate Professor

Student Resources and Support

The Office of Student Success provides comprehensive support services, including tutoring, counseling, internship placements, and more. Learn more about our Student Success Services.

Financial Information

Explore tuition costs, fees, and financial aid options for our Advertising and Public Relations program. Visit our Financial Aid and Scholarship pages for more details.

Related Programs

Online Media
Radio, TV, and Film