Step into the future of marketing with a Bachelor of Business Administration (BBA) in Digital Marketing from Southwestern Adventist University. In the 2020s, a robust digital marketing strategy is crucial for business success, and our program equips you with the skills and experiences sought after by Fortune 500 companies and innovative startups alike.
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Why Business
Why SWAU?
Southwestern Adventist University’s Digital Marketing program prepares students to thrive in a fast-moving industry by combining data-driven decision-making with creativity and communication.
The curriculum is shaped by input from faculty, professionals, and industry sponsors to ensure students graduate with relevant, real-world skills.
Curriculum and Courses
The project-based curriculum trains students in the latest digital marketing tools and strategies, including paid media, content creation, analytics, and SEO. Courses emphasize campaign development, platform management, data interpretation, and persuasive storytelling.
Admissions Requirements
To join the Digital Marketing program, prospective students must apply and be accepted to SWAU. Visit the Admissions Page for details on application steps, important deadlines, and scholarship opportunities.
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Faculty & Mentorship
Students are mentored by professors with experience in both marketing strategy and analytics. With personalized guidance and collaboration on applied projects, students develop confidence and competence in the field.
Related Programs
Accounting
Business
Finance
Financial Planning
Human Resources Management
International Business
Management
Marketing
Operations and Supply Chain Management
Project Management
What can you do with a degree in Digital Marketing?
With the explosion of digital tools and data, companies need experts who can craft messages that resonate and convert. Our graduates enter a field filled with possibility, from global brands to local startups.
Job titles to explore
- Digital Marketing Manager
- Content Strategist
- Social Media Manager
- SEO Specialist
- Paid Search Analyst
- Email Marketing Coordinator
- Marketing Analyst
- Campaign Manager
Employment settings to explore
- Advertising & marketing agencies
- In-house corporate marketing departments
- Startups and tech companies
- Nonprofits and advocacy groups
- E-commerce businesses
- Media and publishing organizations
Ways to Excel
Career Center
The Career Center can help you chart your path and connect with employers through internships, workshops, and job search resources.
Academic Advising Center
Work with your advisor to choose the courses and experiences that best support your professional goals.
Honors Program
Challenge yourself academically and professionally through the Honors Program. With advanced research and leadership opportunities, it’s an excellent way to stand out in the world of Advertising and PR.
A degree from Southwestern Adventist University is more accessible than you might think.
We are committed to helping every student find a clear, affordable path to graduation.
Scholarships & Grants
We believe hard work and dedication should be rewarded. That is why SWAU offers automatic academic merit scholarships based on GPA and test scores, as well as need-based aid and departmental awards.
- Merit Scholarships: Automatically awarded with admission
- Endowed & Donor-Funded Scholarships available
- Faith-based and church-matching scholarships for eligible students
- External scholarships are accepted from any organization
Apply for Scholarships
Your FAFSA, Your Counselor, Your First Step
Submitting your FAFSA is one of the best ways to unlock financial aid. Our financial counselors walk you through the process to ensure nothing is missed.
- SWAU FAFSA Code: 003619
- Get help submitting the Free Application for Federal Student Aid (FAFSA)
- Learn more about grants, loans, and federal work-study
- One-on-one financial counseling is available year-round
Schedule a Meeting with Financial Aid
Schedule a Meeting with Financial Aid
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Estimate Your Cost
Use our Net Price Calculator to see what your true cost may be after scholarships and financial aid.
Community is at the heart of Southwestern Adventist University, where students are empowered to form lasting bonds and embrace personal growth.
From engaging events to supportive friendships, students form a community where they grow both academically and personally. This vibrant campus culture makes every day a new opportunity for students to thrive.
A Welcoming & Connected Community
SWAU is known for its friendly and tight-knit campus culture. Whether you are joining student organizations, participating in residence hall activities, or building lifelong friendships in small classes, you will feel seen and supported.
- Student Government & Leadership: Step into leadership through student association and other campus governance roles.
- Campus Events: Weekly activities, music festivals, and cultural events make every semester memorable.
See Upcoming Events
Faith & Spiritual Life
Faith is the foundation of everything we do at Southwestern Adventist University. Our Spiritual Life and Development Department (SLAD) creates a vibrant environment where students can grow spiritually, build community, and find purpose.
SLAD Programs and Opportunities:
- Worship Services: Weekly chapels and vespers for community reflection and renewal.
- Community Service: Service projects and volunteer opportunities that make a local impact.
- Church Ministries: Support and leadership roles in local churches and campus ministries.
- Mission Work: Domestic and international mission trips that let you live out your faith.
Join a community where faith is lived out in service, worship, and daily life.
Learn More About SLAD
Tutoring & Academic Support
Find personalized help and academic resources through our Tutoring Center, where peer tutors and workshops support your learning.
Athletics & Intramurals
Stay active and connected through intramural sports, cheering on the Knights at games, or working out in our campus gym and weight room. There’s a way for everyone to get moving and stay healthy.
Alumni Association
SWAU’s alumni network is a powerful resource for mentorship, networking, and lifelong friendships.
Programs
Let's Get Started
Ready to dive into the dynamic world of digital marketing at Southwestern Adventist University?
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