Do you excel in analytics, writing, or creative development? Consider a career in marketing by pursuing a Bachelor of Business Administration (BBA) in Marketing at Southwestern Adventist University.
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Why Business
Why SWAU?
Southwestern Adventist University’s Marketing degree empowers students to become adaptable, creative leaders in one of today’s fastest-paced industries. From brand strategy and digital engagement to market research and analytics, students are trained to understand what moves people—and how to reach them.
Our hands-on learning model emphasizes real-world experience through projects, simulations, and case studies. Whether you are pursuing a general Marketing degree or a specialized emphasis, you will gain a strategic mix of analytical and creative skills to stand out in today’s competitive market.
Curriculum and Courses
Students take a dynamic mix of courses in brand management, advertising, digital marketing, consumer behavior, and marketing analytics. Coursework is paired with practical experiences, allowing students to apply their skills to real-world scenarios, preparing them for immediate success after graduation.
Admission Requirements
Ready to begin your journey in marketing? Visit our Admissions Page to review application requirements, scholarship opportunities, and how to get started.
Start Your Process
Faculty & Mentorship
Our experienced faculty brings a blend of academic knowledge and real-world industry experience. They guide students through the creative process, strategic thinking, and data-driven decision making, ensuring you are equipped to succeed.
Related Programs
Accounting
Business
Digital Marketing
Finance
Financial Planning
Human Resource Management
International Business
Management
Operations and Supply Chain Management
Project Management
What can you do with a degree in Marketing?
With a Marketing degree from Southwestern Adventist University, you will be equipped to enter one of the most exciting and evolving fields. Whether you are developing ad campaigns, launching product strategies, or optimizing digital reach, you will have the skills to shape how brands connect with the world.
Job Titles to Explore
- Marketing Manager
- Advertising Specialist
- Brand Strategist
- Social Media Manager
- Market Research Analyst
- Event Coordinator
- Public Relations Specialist
- Digital Marketing Analyst
- Sales Strategist
- Content Creator
Employment Settings to Explore
- Advertising and PR Firms
- Corporate Marketing Departments
- Digital and Media Agencies
- Event Planning Companies
- Healthcare and Nonprofit Organizations
- Startups and Tech Companies
- Sports and Entertainment Industry
- Education and Ministry-Based Outreach
- Retail and E-commerce Companies
Ways to Excel
Career Center
The Career Center can help you chart your path and connect with employers through internships, workshops, and job search resources.
Academic Advising Center
Work with your advisor to choose the courses and experiences that best support your professional goals.
Honors Program
Challenge yourself academically and professionally through the Honors Program. With advanced research and leadership opportunities, it’s an excellent way to stand out in the world of Advertising and PR.
A degree from Southwestern Adventist University is more accessible than you might think.
We are committed to helping every student find a clear, affordable path to graduation.
Scholarships & Grants
We believe hard work and dedication should be rewarded. That is why SWAU offers automatic academic merit scholarships based on GPA and test scores, as well as need-based aid and departmental awards.
- Merit Scholarships: Automatically awarded with admission
- Endowed & Donor-Funded Scholarships available
- Faith-based and church-matching scholarships for eligible students
- External scholarships are accepted from any organization
Apply for Scholarships
Your FAFSA, Your Counselor, Your First Step
Submitting your FAFSA is one of the best ways to unlock financial aid. Our financial counselors walk you through the process to ensure nothing is missed.
- SWAU FAFSA Code: 003619
- Get help submitting the Free Application for Federal Student Aid (FAFSA)
- Learn more about grants, loans, and federal work-study
- One-on-one financial counseling is available year-round
Schedule a Meeting with Financial Aid
Schedule a Meeting with Financial Aid
Take Action
Estimate Your Cost
Use our Net Price Calculator to see what your true cost may be after scholarships and financial aid.
Community is at the heart of Southwestern Adventist University, where students are empowered to form lasting bonds and embrace personal growth.
From engaging events to supportive friendships, students form a community where they grow both academically and personally. This vibrant campus culture makes every day a new opportunity for students to thrive.
A Welcoming & Connected Community
SWAU is known for its friendly and tight-knit campus culture. Whether you are joining student organizations, participating in residence hall activities, or building lifelong friendships in small classes, you will feel seen and supported.
- Student Government & Leadership: Step into leadership through student association and other campus governance roles.
- Campus Events: Weekly activities, music festivals, and cultural events make every semester memorable.
See Upcoming Events
Faith & Spiritual Life
Faith is the foundation of everything we do at Southwestern Adventist University. Our Spiritual Life and Development Department (SLAD) creates a vibrant environment where students can grow spiritually, build community, and find purpose.
SLAD Programs and Opportunities:
- Worship Services: Weekly chapels and vespers for community reflection and renewal.
- Community Service: Service projects and volunteer opportunities that make a local impact.
- Church Ministries: Support and leadership roles in local churches and campus ministries.
- Mission Work: Domestic and international mission trips that let you live out your faith.
Join a community where faith is lived out in service, worship, and daily life.
Learn More About SLAD
Tutoring & Academic Support
Find personalized help and academic resources through our Tutoring Center, where peer tutors and workshops support your learning.
Athletics & Intramurals
Stay active and connected through intramural sports, cheering on the Knights at games, or working out in our campus gym and weight room. There’s a way for everyone to get moving and stay healthy.
Alumni Association
SWAU’s alumni network is a powerful resource for mentorship, networking, and lifelong friendships.
Programs
Let's Get Started
Ready to make a mark in the marketing world at Southwestern Adventist University?
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