Do you excel in analytics, writing, or creative development? Consider a career in marketing by pursuing a Bachelor of Business Administration (BBA) in Marketing at Southwestern Adventist University.

Marketing Program Overview

Southwestern Adventist University’s Marketing degree prepares students for dynamic careers in business and marketing. Our program emphasizes practical skills in advertising, writing, and analytics, ensuring students are well-prepared for the fast-paced marketing industry. With the job outlook for marketing careers growing rapidly, graduates can expect numerous career opportunities.

Career Opportunities in Marketing

Graduates with a Marketing degree from Southwestern Adventist University can pursue various career opportunities in marketing, including:

• Advertising
• Brand management
• Consumer research
• Digital marketing 
• Event planning
• Public relations
• Sports marketing

The program features case studies, projects, and simulations to provide hands-on experience and prepare students for real-world marketing challenges. 

Emphasis Programs

Specialize your Marketing degree. In addition to the general Marketing degree, Southwestern Adventist University offers specialized marketing degrees:

• BBA in Digital Marketing: Focuses on digital marketing strategies and tools, preparing students for careers in online marketing, social media management, and digital advertising.
• BBA in Marketing, Emphasis in Professional Sales: Concentrates on sales techniques and strategies, equipping students with skills for successful careers in sales and business development.
• Minor in Marketing: Provides students pursuing other majors with foundational marketing knowledge and skills to enhance their primary field of study.

Curriculum and Courses

Our Marketing curriculum includes courses in advertising, brand management, consumer behavior, digital marketing, and more. The program is designed to develop strong analytical and creative skills, preparing students for immediate entry into the marketing field.

Admissions Requirements

Applicants must meet the general university admission criteria. For specific details and to apply, please visit our Admissions Page.

Faculty Information

Our Marketing faculty are experienced professionals and educators who provide mentorship and hands-on learning opportunities. They bring real-world marketing experience to the classroom, ensuring that students are well-prepared for their careers.

Dr. Arron Moses, Business Department Chair
Prof. Chanda Santo, Associate Professor
Prof. Jon Turk, Associate Professor
Prof. Licci Zemleduch, Associate Professor
Prof. Adrian Cecotto, Associate Professor

Student Resources and Support

The Office of Student Success provides comprehensive support services, including tutoring, counseling, internship placements, and more. Learn more about our Student Success Services.

Financial Information

Explore tuition costs, fees, and financial aid options for our Marketing program. Visit our Financial Aid and Scholarship pages for more details.

Related Programs

Accounting
Business 
Digital Marketing
Finance
Financial Planning
Human Resource Management
International Business
Management
Operations and Supply Chain Management
Project Management