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Marketing
Do you find yourself good at analytics, writing, or creative development? You should consider a career in marketing by pursuing a B.B.A. in Marketing.
Southwestern Adventist University’s marketing concentration prepares students for a future in business and marketing with practical skills in advertising, writing, and analytics. The job outlook for careers with a marketing degree is growing at a fast pace, ensuring career opportunities for graduates.
The marketing concentration at Southwestern Adventist University features case studies, projects, and simulations, preparing them for careers in fields such as:
- Advertising
- Brand management
- Consumer research
- Digital marketing
- Event planning
- Public relations
- Sports marketing
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Business Core Courses
Required of all BBA students.
*BUAD 202 is required of all Freshman BBA majors. Junior level transfer students may substitute a business elective for this class with approval from their advisor. Southwestern students who are changing from another major to a BBA are also required to take BUAD 202 unless their advisor recommends an alternative.
ITEM #
TITLE
CREDITS
ACCT 211
Accounting Principles I
3
ACCT 212
Accounting Principles II
3
BUAD 202
Introduction to Contemporary Business
3
BUAD 211
Profiles of Entrepreneurship
3
BUAD 270
Management Information Systems
3
BUAD 275
Introduction to Data Analytics
3
BUAD 301
Principles of Management
3
BUAD 311
Business Law
3
BUAD 460
Ethics and Business Social Responsibility
3
BUAD 466
Production and Operations Management
3
ECON 401
Managerial Economics
3
BUAD 472
Business Policies and Strategies
3
ECON 211
Macroeconomics
3
ECON 212
Microeconomics
3
FNCE 321
Business Finance
3
IBUS 319
International Business
3
MKTG 343
Principles of Marketing
3
Sub-Total Credits
48
Marketing Concentration
ITEM #
TITLE
CREDITS
MKTG 271
Relationship-Driven Professional Selling
3
MKTG 272
Negotiation in Business & Sales
3
MKTG 350
Consumer Behavior
3
MKTG 351
Advertising
3
MKTG 370
Sales Leadership
3
MKTG 371
Advanced Relationship-Driven Professional Selling
3
MKTG 443
Marketing Research
3
Sub-Total Credits
21
Marketing Electives
ECON 401 may not be taken as an elective if it was taken as part of the Business core.
ITEM #
TITLE
CREDITS
BUAD 453
Cross-Cultural Studies
3
ECON 401
Managerial Economics
3
MKTG 241
Public Relations
3
MKTG 270
Social Media Strategy
3
MKTG 440
Digital Marketing Analytics
3
MKTG 442
Applied Advertising and Public Relations
3
MKTG 492
Marketing Internship
3 - 8
Sub-Total Credits
9
Total Credits
87
The Digital Marketing degree integrates digital marketing topics into the existing traditional marketing curricula, providing students with the most vital and in-demand skills in the field as suggested by multiple Fortune 500 companies and successful startups.
Business Core Courses
Required of all BBA students.
*BUAD 202 is required of all Freshman BBA majors. Junior level transfer students may substitute a business elective for this class with approval from their advisor. Southwestern students who are changing from another major to a BBA are also required to take BUAD 202 unless their advisor recommends an alternative.
ITEM #
TITLE
CREDITS
ACCT 211
Accounting Principles I
3
ACCT 212
Accounting Principles II
3
BUAD 202
Introduction to Contemporary Business
3
BUAD 211
Profiles of Entrepreneurship
3
BUAD 270
Management Information Systems
3
BUAD 301
Principles of Management
3
BUAD 311
Business Law
3
BUAD 460
Ethics and Business Social Responsibility
3
BUAD 466
Production and Operations Management
3
ECON 401
Managerial Economics
3
BUAD 472
Business Policies and Strategies
3
ECON 211
Macroeconomics
3
ECON 212
Microeconomics
3
FNCE 321
Business Finance
3
IBUS 319
International Business
3
MKTG 343
Principles of Marketing
3
Sub-Total Credits
45
Esports & Gaming Administration Concentration
ITEM #
TITLE
CREDITS
BUAD 232
Introduction to Games
3
BUAD 240
Introduction to Esports Management
3
BUAD 241
Convention, Event and Trade Show Planning
3
BUAD 280
Introduction to Project Management
3
BUAD 332
Distribution of Games
3
Sub-Total Credits
15
Total Credits
72
The Marketing, Emphasis in Professional Sales, major seeks to deliver this valuable skill to students and solve the skills gap that currently exists in our economy by providing students with relevant, project-based learning thus allowing them to develop one of the most sought-after skills in both Fortune 500 companies and fast-growing technology firms. This degree features a heavy focus on Relationship-Driven Selling, which is vital to ensuring long-term customer commitments in B2B sales. Additionally, all of the classes place an emphasis on hands-on learning, where students are not just learning theory, but instead putting those theories to practice in live sales environments with their professors and peers. The goal is to provide students with valuable on-the-job experience that will prepare them for the positions they ultimately end up filling once they graduate.
Business Core Courses
Required of all BBA students.
*BUAD 202 is required of all Freshman BBA majors. Junior level transfer students may substitute a business elective for this class with approval from their advisor. Southwestern students who are changing from another major to a BBA are also required to take BUAD 202 unless their advisor recommends an alternative.
ITEM #
TITLE
CREDITS
ACCT 211
Accounting Principles I
3
ACCT 212
Accounting Principles II
3
BUAD 202
Introduction to Contemporary Business
3
BUAD 211
Profiles of Entrepreneurship
3
BUAD 270
Management Information Systems
3
BUAD 275
Introduction to Data Analytics
3
BUAD 301
Principles of Management
3
BUAD 311
Business Law
3
BUAD 460
Ethics and Business Social Responsibility
3
BUAD 466
Production and Operations Management
3
ECON 401
Managerial Economics
3
BUAD 472
Business Policies and Strategies
3
ECON 211
Macroeconomics
3
ECON 212
Microeconomics
3
FNCE 321
Business Finance
3
IBUS 319
International Business
3
MKTG 343
Principles of Marketing
3
Sub-Total Credits
48
Marketing Concentration
ITEM #
TITLE
CREDITS
MKTG 271
Relationship-Driven Professional Selling
3
MKTG 272
Negotiation in Business & Sales
3
MKTG 350
Consumer Behavior
3
MKTG 351
Advertising
3
MKTG 370
Sales Leadership
3
MKTG 371
Advanced Relationship-Driven Professional Selling
3
MKTG 443
Marketing Research
3
Sub-Total Credits
21
Total Credits
78
Required Courses
ITEM #
TITLE
CREDITS
ECON 212
Microeconomics
3
MKTG 343
Principles of Marketing
3
BUAD 250
Entrepreneurial Service Learning
1
BUAD 453
Cross-Cultural Studies
3
COMM 335
Persuasion
3
COMM 343
Visual Communication
3
ECON 401
Managerial Economics
3
IBUS 319
International Business
3
MKTG 237
Video Production
3
MKTG 442
Applied Advertising and Public Relations
3
MKTG 492
Marketing Internship
3 - 8
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